Free $10 at JCPenney when you spend $10 +

Very simple offer for JCPenney. Text "FB" to 527365 and you will receive a code for $10 off a $10 or greater purchase in store only. Offer is good until 2/14/15 so you have some time.  Looks like just one sign up per phone number. I was able to sign up twice. Once for my cellular phone and a second time under my google voice phone number. Looks like it's free socks for me!

Hat tip to DansDeals for originally letting on to the deal.